Download EBOOK Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time PDF for free


Download EBOOK Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time PDF for free Category: Business, Finance & Law
The author of the book: Matt Haig
Format files: PDF, EPUB, TXT, DOCX
The size of the: 16.69 MB
Language: English
ISBN-13: 9780749462994
Edition: Kogan Page Ltd
Date of issue: 28 June 2011

Description of the book "Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time":

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. "Brand Failures" takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns PDF only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Download EBOOK Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time PDF for free


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Matt Haig

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Download EBOOK Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time PDF for free



Download EBOOK Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time for free

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