Download EBOOK Brand Sense: Sensory Secrets Behind the Stuff We Buy PDF for free


Download EBOOK Brand Sense: Sensory Secrets Behind the Stuff We Buy PDF for free Category: Business, Finance & Law
The author of the book: Martin Lindstrom
Format files: PDF, EPUB, TXT, DOCX
The size of the: 17.33 MB
Language: English
ISBN-13: 9781439172018
Edition: The Free Press
Date of issue: 1 October 2010

Description of the book "Brand Sense: Sensory Secrets Behind the Stuff We Buy":

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our PDF senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform ePub the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, "Brand Sense" shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Download EBOOK Brand Sense: Sensory Secrets Behind the Stuff We Buy PDF for free


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Martin Lindstrom

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Download EBOOK Brand Sense: Sensory Secrets Behind the Stuff We Buy PDF for free



Download EBOOK Brand Sense: Sensory Secrets Behind the Stuff We Buy for free

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