Download EBOOK Brand Relevance: Making Competitors Irrelevant PDF for free


Download EBOOK Brand Relevance: Making Competitors Irrelevant PDF for free Category: Business, Finance & Law
The author of the book: David A. Aaker
Format files: PDF, EPUB, TXT, DOCX
The size of the: 527 KB
Language: English
ISBN-13: 9780470613580
Edition: Jossey Bass Wiley
Date of issue: 15 February 2011

Description of the book "Brand Relevance: Making Competitors Irrelevant":

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and PDF visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. * Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant * Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors * Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy * David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new ePub business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Download EBOOK Brand Relevance: Making Competitors Irrelevant PDF for free


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David A. Aaker

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Download EBOOK Brand Relevance: Making Competitors Irrelevant PDF for free



Download EBOOK Brand Relevance: Making Competitors Irrelevant for free

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