Category: Business, Finance & Law|
The author of the book: Martin Lindstrom
Format files: PDF, EPUB, TXT, DOCX
The size of the: 23.72 MB
Edition: Random House Inc
Date of issue: 21 October 2008
Description of the book "Buyology: Truth and Lies about Why We Buy":Based on the single largest neuromarketing study ever conducted, "Buyology" reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths "Buyology" confronts: - Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. - Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards. - Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. - Companies shamelessly borrow from religion and ritual -- like the ritual, made up PDF by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest. - "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well ePub-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, "Buyology "is a fascinating tour into the mind of today's consumer.
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