Download EBOOK Buy-In: Saving Your Good Idea from Getting Shot Down PDF for free


Download EBOOK Buy-In: Saving Your Good Idea from Getting Shot Down PDF for free Category: Business, Finance & Law
The author of the book: John P. Kotter
Format files: PDF, EPUB, TXT, DOCX
The size of the: 1.59 MB
Language: English
ISBN-13: 9781422157299
Edition: Harvard Business Review Press
Date of issue: 6 October 2010

Description of the book "Buy-In: Saving Your Good Idea from Getting Shot Down":

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver PDF valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: * Death-by-delay: Your enemies push discussion ePub of your idea so far into the future it's forgotten. * Confusion: They present so much data that confidence in your proposal dies. * Fearmongering: Critics catalyze irrational anxieties about your idea. * Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

Download EBOOK Buy-In: Saving Your Good Idea from Getting Shot Down PDF for free


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John P. Kotter

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Download EBOOK Buy-In: Saving Your Good Idea from Getting Shot Down PDF for free



Download EBOOK Buy-In: Saving Your Good Idea from Getting Shot Down for free

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