Download EBOOK Cases in Sport Marketing PDF for free

Download EBOOK Cases in Sport Marketing PDF for free Category: Business, Finance & Law
The author of the book: Mark A. McDonald
Format files: PDF, EPUB, TXT, DOCX
The size of the: 126 KB
Language: English
ISBN-13: 9780763708634
Edition: Jones and Bartlett Publishers, Inc
Date of issue: 1 January 1999

Description of the book "Cases in Sport Marketing":

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make PDF an informed decision. The final chapter provides an overview of the sport marketing field.

Download EBOOK Cases in Sport Marketing PDF for free

Reviews of the Cases in Sport Marketing

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Mark A. McDonald

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Download EBOOK Cases in Sport Marketing PDF for free

Download EBOOK Cases in Sport Marketing for free

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