Download EBOOK The Challenger Sale: Taking Control of the Customer Conversation PDF for free


Download EBOOK The Challenger Sale: Taking Control of the Customer Conversation PDF for free Category: Business, Finance & Law
The author of the book: Matthew Dixon
Format files: PDF, EPUB, TXT, DOCX
The size of the: 436 KB
Language: English
ISBN-13: 9781591844358
Edition: PORTFOLIO
Date of issue: 19 November 2011

Description of the book "The Challenger Sale: Taking Control of the Customer Conversation":

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, "The Challenger Sale" argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors PDF' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control ePub of the sale.

Download EBOOK The Challenger Sale: Taking Control of the Customer Conversation PDF for free


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Matthew Dixon

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Download EBOOK The Challenger Sale: Taking Control of the Customer Conversation PDF for free



Download EBOOK The Challenger Sale: Taking Control of the Customer Conversation for free

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