Download EBOOK The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink PDF for free
Category: Business, Finance & Law|
The author of the book: Michael Blanding
Format files: PDF, EPUB, TXT, DOCX
The size of the: 2.48 MB
Edition: Tantor Media, Inc
Date of issue: 16 September 2010
Description of the book "The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink":
Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and "Coca-Cola" the world's second-most-recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet PDF.
Journalist Michael Blanding's "The Coke Machine" probes shocking accusations about the company's global impact, including:
Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads
How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools
The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated
That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap ePub, and murder union leaders in their bottling plants in Colombia
A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, "The Coke Machine" is the first comprehensive probe of the company and its secret formula for greed."
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