Download EBOOK Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results PDF for free


Download EBOOK Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results PDF for free Category: Business, Finance & Law
The author of the book: Alison Baverstock
Format files: PDF, EPUB, TXT, DOCX
The size of the: 884 KB
Language: English
ISBN-13: 9780749916275
Edition: PIATKUS BOOKS
Date of issue: 27 March 1997

Description of the book "Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results":

This is a guide to the true scope of marketing, which is a customer-centred activity involving all aspects of a company's development and growth. Using jargon-free language, examples and case-studies, the book offers a grounding in marketing. The chapters cover the basic definitions of marketing, the art of good market research, the marketing plan, the promotional mix, the marketing mix, how to use external services, how to do your own marketing, costings, and the future of marketing.

Download EBOOK Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results PDF for free


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Alison Baverstock

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Download EBOOK Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results PDF for free



Download EBOOK Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results for free

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