Download EBOOK The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism PDF for free


Download EBOOK The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism PDF for free Category: Business, Finance & Law
The author of the book: Thomas Frank
Format files: PDF, EPUB, TXT, DOCX
The size of the: 6.81 MB
Language: English
ISBN-13: 9780226260129
Edition: University of Chicago Press
Date of issue: 4 December 1998

Description of the book "The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism":

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers PDF of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched.

Download EBOOK The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism PDF for free


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Thomas Frank

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Download EBOOK The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism PDF for free



Download EBOOK The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism for free

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