Category: Business, Finance & Law|
The author of the book: Michael R. Solomon
Format files: PDF, EPUB, TXT, DOCX
The size of the: 187 KB
Edition: Pearson Education Limited
Date of issue: 9 October 2013
Description of the book "Consumer Behaviour: A European Perspective":Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
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