Category: Business, Finance & Law|
The author of the book: Ross Brennan
Format files: PDF, EPUB, TXT, DOCX
The size of the: 32.63 MB
Edition: Palgrave MacMillan
Date of issue: 1 January 2008
Description of the book "Contemporary Strategic Marketing":An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
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