Download EBOOK Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project PDF for free


Download EBOOK Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project PDF for free Category: Business, Finance & Law
The author of the book: Margot Bloomstein
Format files: PDF, EPUB, TXT, DOCX
The size of the: 35.43 MB
Language: English
ISBN-13: 9780123919229
Edition: Morgan Kaufmann Publishers In
Date of issue: 1 April 2012

Description of the book "Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project":

Content is king and the new kingmaker, and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem - and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and PDF content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content. So where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book ePub into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. "Content Strategy at Work" is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. It presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies. It includes case studies, interviews, and PDF lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands. It details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects.

Download EBOOK Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project PDF for free


Reviews of the Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

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Margot Bloomstein

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Download EBOOK Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project PDF for free



Download EBOOK Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project for free

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