Download EBOOK The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells PDF for free
Category: Business, Finance & Law|
The author of the book: Robert W. Bly
Format files: PDF, EPUB, TXT, DOCX
The size of the: 21.73 MB
Edition: Owl Books,U.S.
Date of issue: 22 May 2008
Description of the book "The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells":
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
eight headlines that work--and how to use them
eleven ways to make your copy more readable
fifteen ways to open a sales letter
the nine characteristics of successful PDF print ads
how to build a successful freelance copywriting practice
fifteen techniques to ensure your e-mail marketing message
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, "The Copywriter's Handbook" remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy"
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Robert W. Bly
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Download EBOOK The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells for free
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