Category: Business, Finance & Law|
The author of the book: Miriam Sorrentino
Format files: PDF, EPUB, TXT, DOCX
The size of the: 462 KB
Edition: Laurence King Publishing
Date of issue: 18 March 2014
Description of the book "Creative Advertising: An Introduction":Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.
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