Download EBOOK Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer PDF for free


Download EBOOK Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer PDF for free Category: Business, Finance & Law
The author of the book: Paul Brown
Format files: PDF, EPUB, TXT, DOCX
The size of the: 943 KB
Language: English
ISBN-13: 9780385504454
Edition: Bantam Doubleday Dell
Date of issue: 2 January 2003

Description of the book "Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer":

In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original "Customers for Life." A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that PDF solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including: - Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always ePub beat your estimate or throw in an extra service free of charge - No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them? - Measure everything: Telling your employees to do their best won't work if you don't know how they can improve - Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and politeness from his mother.

Download EBOOK Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer PDF for free


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Paul Brown

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Download EBOOK Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer PDF for free



Download EBOOK Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer for free

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