Category: Business, Finance & Law|
The author of the book: Chris Fill
Format files: PDF, EPUB
The size of the: 874 KB
Edition: Pearson Education Limited
Date of issue: 4 December 2012
Description of the book "Advertising: Strategy, Creativity and Media":The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for PDF undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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