Download EBOOK Advertising for People Who Don't Like Advertising PDF for free


Download EBOOK Advertising for People Who Don't Like Advertising PDF for free Category: Business, Finance & Law
The author of the book: KesselsKramer
Format files: PDF, EPUB
The size of the: 16.18 MB
Language: English
ISBN-13: 9781780673202
Edition: Laurence King Publishing
Date of issue: 5 August 2013

Description of the book "Advertising for People Who Don't Like Advertising":

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image PDF- making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Download EBOOK Advertising for People Who Don't Like Advertising PDF for free


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KesselsKramer

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Download EBOOK Advertising for People Who Don't Like Advertising PDF for free



Download EBOOK Advertising for People Who Don't Like Advertising for free

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