Download EBOOK Direct and Digital Marketing in Practice PDF for free


Download EBOOK Direct and Digital Marketing in Practice PDF for free Category: Business, Finance & Law
The author of the book: Dr. Brian Thomas
Format files: PDF, EPUB, TXT, DOCX
The size of the: 9.23 MB
Language: English
ISBN-13: 9781408127520
Edition: A & C Black Publishers Ltd
Date of issue: 15 July 2011

Description of the book "Direct and Digital Marketing in Practice":

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing this book is the only comprehensive textbook written entirely by currently practising professionals. Featuring a chapter by Derek Holden, Founder and Managing Director of the Institute of Direct Marketing, Direct and Digital Marketing in Practice covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign PDF planning and budgeting.

Download EBOOK Direct and Digital Marketing in Practice PDF for free


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Dr. Brian Thomas

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Download EBOOK Direct and Digital Marketing in Practice PDF for free



Download EBOOK Direct and Digital Marketing in Practice for free

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