Download EBOOK The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market PDF for free


Download EBOOK The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market PDF for free Category: Business, Finance & Law
The author of the book: Michael Treacy
Format files: PDF, EPUB, TXT, DOCX
The size of the: 1.37 MB
Language: English
ISBN-13: 9780201407198
Edition: PERSEUS BOOKS
Date of issue: 10 January 1997

Description of the book "The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market":

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others PDF, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Download EBOOK The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market PDF for free


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Michael Treacy

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Download EBOOK The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market PDF for free



Download EBOOK The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market for free

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