Download EBOOK Donor-Centered Planned Gift Marketing: (afp Fund Development Series) PDF for free


Download EBOOK Donor-Centered Planned Gift Marketing: (afp Fund Development Series) PDF for free Category: Business, Finance & Law
The author of the book: Michael J. Rosen
Format files: PDF, EPUB, TXT, DOCX
The size of the: 1.48 MB
Language: English
ISBN-13: 9780470581582
Edition: John Wiley & Sons Ltd
Date of issue: 9 November 2010

Description of the book "Donor-Centered Planned Gift Marketing: (afp Fund Development Series)":

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate PDF internal support for an improved planned gift marketing effort. * Full of useful and proven tips you can implement for immediate results * Offers practical tools including forms and checklists * Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

Download EBOOK Donor-Centered Planned Gift Marketing: (afp Fund Development Series) PDF for free


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Michael J. Rosen

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Download EBOOK Donor-Centered Planned Gift Marketing: (afp Fund Development Series) PDF for free



Download EBOOK Donor-Centered Planned Gift Marketing: (afp Fund Development Series) for free

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