Download EBOOK The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change PDF for free


Download EBOOK The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change PDF for free Category: Business, Finance & Law
The author of the book: Jennifer Aaker
Format files: PDF, EPUB, TXT, DOCX
The size of the: 34.81 MB
Language: English
ISBN-13: 9780470614150
Edition: Jossey Bass Wiley
Date of issue: 15 October 2010

Description of the book "The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change":

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book * Reveals the four "wings" of the Dragonfly Effect-and how they PDF work together to produce colossal results * Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty * Leverage the power of design thinking and psychological research with practical strategies * Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Download EBOOK The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change PDF for free


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Jennifer Aaker

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Download EBOOK The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change PDF for free



Download EBOOK The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change for free

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