Category: Business, Finance & Law|
The author of the book: Alan Anderson
Format files: PDF, EPUB, TXT, DOCX
The size of the: 215 KB
Edition: BLACKWELL PUBLISHERS
Date of issue: 25 May 1995
Description of the book "Effective International Marketing":This volume is part of the "Effective Management" series which is a series of management training texts allying student-centred learning to core business knowledge. Each text is a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business the books take a developed activity-based approach to learning, and link key generic management skills to underpinning knowledge and concepts. The analytical framework of this book reduces the complexities of international marketing, without a loss of the basic understanding, and develops a strategic vision of the PDF whole process.
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