Download EBOOK Emarketing Excellence: Planning and Optimizing Your Digital Marketing PDF for free


Download EBOOK Emarketing Excellence: Planning and Optimizing Your Digital Marketing PDF for free Category: Business, Finance & Law
The author of the book: Dave Chaffey
Format files: PDF, EPUB, TXT, DOCX
The size of the: 279 KB
Language: English
ISBN-13: 9780415533355
Edition: ROUTLEDGE
Date of issue: 14 December 2012

Description of the book "Emarketing Excellence: Planning and Optimizing Your Digital Marketing":

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be PDF integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

Download EBOOK Emarketing Excellence: Planning and Optimizing Your Digital Marketing PDF for free


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Dave Chaffey

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Download EBOOK Emarketing Excellence: Planning and Optimizing Your Digital Marketing PDF for free



Download EBOOK Emarketing Excellence: Planning and Optimizing Your Digital Marketing for free

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