Download EBOOK EMarketing EXcellence: Planning and Optimising Your Digital Marketing PDF for free


Download EBOOK EMarketing EXcellence: Planning and Optimising Your Digital Marketing PDF for free Category: Business, Finance & Law
The author of the book: Paul Russell Smith
Format files: PDF, EPUB, TXT, DOCX
The size of the: 32.84 MB
Language: English
ISBN-13: 9780750689458
Edition: Butterworth-Heinemann Ltd
Date of issue: 21 July 2008

Description of the book "EMarketing EXcellence: Planning and Optimising Your Digital Marketing":

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an PDF outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC(R) planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for ePub all students and managers involved in marketing strategy and implementation.

Download EBOOK EMarketing EXcellence: Planning and Optimising Your Digital Marketing PDF for free


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Paul Russell Smith

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Download EBOOK EMarketing EXcellence: Planning and Optimising Your Digital Marketing PDF for free



Download EBOOK EMarketing EXcellence: Planning and Optimising Your Digital Marketing for free

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