Category: Business, Finance & Law|
The author of the book: Mark Ramsey
Format files: PDF, EPUB, TXT, DOCX
The size of the: 31.15 MB
Date of issue: 30 November 2005
Description of the book "Fresh Air: Marketing Gurus on Radio":The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us? Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses. "Fresh Air" is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.
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