Category: Business, Finance & Law|
The author of the book: Ken Auletta
Format files: PDF, EPUB, TXT, DOCX
The size of the: 560 KB
Edition: BRILLIANCE AUDIO
Date of issue: 1 April 2010
Description of the book "Googled":In Googled, esteemed media writer and critic Ken Auletta uses the story of GoogleВ’s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting PDF shines light on how Google has been so hugely successfulВ—and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of В“DonВ’t be evilВ”; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of mediaВ’s most powerful digital company, Googled ePub is also a lesson in new media truths. Pairing AulettaВ’s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnableВ—and where it is now taking us all.
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