Download EBOOK Harry Potter: The Story of a Global Business Phenomenon PDF for free


Download EBOOK Harry Potter: The Story of a Global Business Phenomenon PDF for free Category: Business, Finance & Law
The author of the book: Susan Gunelius
Format files: PDF, EPUB, TXT, DOCX
The size of the: 485 KB
Language: English
ISBN-13: 9780230203235
Edition: Palgrave MacMillan
Date of issue: 19 August 2008

Description of the book "Harry Potter: The Story of a Global Business Phenomenon":

The Harry Potter books are the biggest sellers of all time, making J.K. Rowling the highest earning author in literary history. The story of J.K. Rowling, Bloomsbury, and Scholastic has created a publishing legend, and an iconic brand. Why did Harry Potter become so successful? What is the appeal? What are the distinct features of Harry Potter that make up the brand? Why did customers queue at midnight to buy the books? In this fascinating new book, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, secret locations for stock PDF, box office revenues, merchandising, the social web, word-of-mouth and perpetual marketing, brand values, and the forthcoming Harry Potter theme park, this is not just the story of the most incredible brand success there has ever been but also an investigation of whether or not the unprecedented success of Harry Potter can be duplicated.

Download EBOOK Harry Potter: The Story of a Global Business Phenomenon PDF for free


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Susan Gunelius

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Download EBOOK Harry Potter: The Story of a Global Business Phenomenon PDF for free



Download EBOOK Harry Potter: The Story of a Global Business Phenomenon for free

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