Download EBOOK How to Market Books PDF for free

Download EBOOK How to Market Books PDF for free Category: Business, Finance & Law
The author of the book: Alison Baverstock
Format files: PDF, EPUB, TXT, DOCX
The size of the: 614 KB
Language: English
ISBN-13: 9780415727464
Date of issue: 25 February 2015

Description of the book "How to Market Books":

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The PDF new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: * a number of new case studies * detailed coverage of individual market segments * checklists and summaries of key points * several new chapters * a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Download EBOOK How to Market Books PDF for free

Reviews of the How to Market Books

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Alison Baverstock

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Download EBOOK How to Market Books PDF for free

Download EBOOK How to Market Books for free

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