Download EBOOK How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market PDF for free


Download EBOOK How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market PDF for free Category: Business, Finance & Law
The author of the book: Alison Baverstock
Format files: PDF, EPUB, TXT, DOCX
The size of the: 1.61 MB
Language: English
ISBN-13: 9780749450205
Edition: Kogan Page Ltd
Date of issue: 28 March 2008

Description of the book "How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market":

"How to Market Books", now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Whether you are PDF a marketing or sales director, manager or executive, "How to Market Books" shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost 'guerrilla' marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as 'the bible of book marketing'.

Download EBOOK How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market PDF for free


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Alison Baverstock

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Download EBOOK How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market PDF for free



Download EBOOK How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market for free

Download PDF: how-to-market-books-the-essential-guide-to-maximizing-profit-and-exploiting-all-channels-to-market.pdf Download How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market PDF
 
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