Category: Business, Finance & Law|
The author of the book: Alan Cooper
Format files: PDF, EPUB, TXT, DOCX
The size of the: 33.87 MB
Edition: Cengage Learning EMEA
Date of issue: 31 May 2001
Description of the book "How to Plan Advertising":This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
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