Download EBOOK Iconoclast: A Neuroscientist Reveals How to Think Differently PDF for free


Download EBOOK Iconoclast: A Neuroscientist Reveals How to Think Differently PDF for free Category: Business, Finance & Law
The author of the book: Gregory Berns
Format files: PDF, EPUB, TXT, DOCX
The size of the: 286 KB
Language: English
ISBN-13: 9781422133309
Edition: Harvard Business Review Press
Date of issue: 17 March 2010

Description of the book "Iconoclast: A Neuroscientist Reveals How to Think Differently":

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways. Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast PDF's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances. Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.

Download EBOOK Iconoclast: A Neuroscientist Reveals How to Think Differently PDF for free


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Gregory Berns

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Download EBOOK Iconoclast: A Neuroscientist Reveals How to Think Differently PDF for free



Download EBOOK Iconoclast: A Neuroscientist Reveals How to Think Differently for free

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