Download EBOOK The Idea Writers: Copywriting in a New Media and Marketing Era PDF for free


Download EBOOK The Idea Writers: Copywriting in a New Media and Marketing Era PDF for free Category: Business, Finance & Law
The author of the book: Teressa Iezzi
Format files: PDF, EPUB, TXT, DOCX
The size of the: 151 KB
Language: English
ISBN-13: 9780230613881
Edition: Palgrave MacMillan
Date of issue: 14 December 2010

Description of the book "The Idea Writers: Copywriting in a New Media and Marketing Era":

A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns have become more complicated with so many media platforms to write for - print, television, internet search, online, and cell phones. How do you write a great headline with perfect copy for so many outlets? The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. Iezzi, an industry expert, shows readers what it's like to work in the fast-paced world of an agency while PDF providing practical advice such as how do you sell your ideas; how to work within a creative team. He also details the creative processes of award-winning multimedia ad campaigns such as Nike's "Battlegrounds" series of reality programs, E-Trade Financial's "Talking Baby" campaign, and Microsoft's "Halo 3" campaign.

Download EBOOK The Idea Writers: Copywriting in a New Media and Marketing Era PDF for free


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Teressa Iezzi

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Download EBOOK The Idea Writers: Copywriting in a New Media and Marketing Era PDF for free



Download EBOOK The Idea Writers: Copywriting in a New Media and Marketing Era for free

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