Download EBOOK Imagination: Ideas and Evolution PDF for free


Download EBOOK Imagination: Ideas and Evolution PDF for free Category: Business, Finance & Law
The author of the book: Introduction by Stephen Bayley
Format files: PDF, EPUB, TXT, DOCX
The size of the: 27.33 MB
Language: English
ISBN-13: 9780714843209
Edition: Phaidon Press Ltd
Date of issue: 2 November 2007

Description of the book "Imagination: Ideas and Evolution":

The communications and design agency Imagination was founded by Gary Withers in 1978. It now has almost 500 staff, based in London, Hong Kong and New York, who practise a wide range of disciplines, from architecture, interiors, lighting and acoustics to graphics, film and digital media. Often dealing with high-profile theatrical events, Imagination's projects are sophisticated and highly orchestrated. This book features over 30 projects organized into thematic chapters reflecting their aims: to inform, entertain, inspire, persuade and amaze. Projects include the exhibition 'Dinosaurs' at the Natural History Museum, London (1992), the Talk and Journey zones at the Millennium Dome (1999), The Aurora Centre, Berlin PDF (1998) and the Guinness Storehouse, Dublin (2000). An introduction by design critic Stephen Bayley assesses the significance of Imagination's approach to communication, while perspectives from Mike Davies of the Richard Rogers Partnership, Sean Perkins of North, architect Lorenzo Apicella, Ian Liddell of Buro Happold and J Mays, Vice President, Design, Ford Motor Company, provide insights into the work and culture of Imagination. An extensive interview with Gary Withers, illustrated with over 350 projects from the course of Imagination's history, further explains the evolution of this unique company.

Download EBOOK Imagination: Ideas and Evolution PDF for free


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Introduction by Stephen Bayley

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Download EBOOK Imagination: Ideas and Evolution PDF for free



Download EBOOK Imagination: Ideas and Evolution for free

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