Download EBOOK Insanely Simple: The Obsession That Drives Apple's Success PDF for free


Download EBOOK Insanely Simple: The Obsession That Drives Apple's Success PDF for free Category: Business, Finance & Law
The author of the book: Ken Segall
Format files: PDF, EPUB, TXT, DOCX
The size of the: 712 KB
Language: English
ISBN-13: 9780670921195
Edition: PORTFOLIO
Date of issue: 4 April 2013

Description of the book "Insanely Simple: The Obsession That Drives Apple's Success":

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in "Insanely Simple". To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar PDF trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. "Insanely Simple" is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading "Insanely Simple", you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better ePub and faster. "A blueprint for running a company the Steve Jobs way ...should be required reading for anyone interested in management and marketing". ("The Times"). "Punchy...Segall gets inside Apple's branding and marketing to explain its directness and power". ("Financial Times"). Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director PDF for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall.

Download EBOOK Insanely Simple: The Obsession That Drives Apple's Success PDF for free


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Ken Segall

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Download EBOOK Insanely Simple: The Obsession That Drives Apple's Success PDF for free



Download EBOOK Insanely Simple: The Obsession That Drives Apple's Success for free

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