Download EBOOK Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies PDF for free


Download EBOOK Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies PDF for free Category: Computing
The author of the book: William Albert
Format files: PDF, EPUB
The size of the: 36.72 MB
Language: English
ISBN-13: 9780123748928
Edition: Morgan Kaufmann Publishers In
Date of issue: 22 February 2010

Description of the book "Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies":

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. "Beyond the Usability Lab" offers tried and tested methodologies PDF for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques. This is the first guide for conducting large-scale user experience research using the internet. It presents how-to conduct online tests with 1000s of participants - from start to finish. It outlines essential tips for online studies ePub to ensure cost-efficient and reliable results.

Download EBOOK Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies PDF for free


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William Albert

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Download EBOOK Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies PDF for free



Download EBOOK Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies for free

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