Download EBOOK Clout: The Art and Science of Influential Web Content PDF for free


Download EBOOK Clout: The Art and Science of Influential Web Content PDF for free Category: Computing
The author of the book: Colleen Jones
Format files: PDF, EPUB, TXT, DOCX
The size of the: 1.34 MB
Language: English
ISBN-13: 9780321733016
Edition: New Riders Publishing
Date of issue: 13 December 2010

Description of the book "Clout: The Art and Science of Influential Web Content":

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you PDF'll: * Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. * Understand the business value of compelling web content. * Learn 8 principles for influence from the art of rhetoric and the science of psychology. * Find out what context is and why it's so important to influence. * Jump start your planning for content over time with patterns and diagrams. * Learn the basics of evaluation to determine whether your web content is making a difference.

Download EBOOK Clout: The Art and Science of Influential Web Content PDF for free


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Colleen Jones

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Download EBOOK Clout: The Art and Science of Influential Web Content PDF for free



Download EBOOK Clout: The Art and Science of Influential Web Content for free

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