Download EBOOK Content Strategy for the Web PDF for free


Download EBOOK Content Strategy for the Web PDF for free Category: Computing
The author of the book: Kristina Halvorson
Format files: PDF, EPUB, TXT, DOCX
The size of the: 760 KB
Language: English
ISBN-13: 9780321620064
Edition: New Riders Publishing
Date of issue: 17 August 2009

Description of the book "Content Strategy for the Web":

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when PDF and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: * See content strategy (and its business value) explained in plain language * Find out why so many web projects implode in the content development phase ...and how to avoid the associated, unnecessary costs and delays * Learn how to audit and analyze your content * Make smarter, achievable decisions about which content to create and how* Find out how to maintain consistent, accurate, compelling content over time* Get ePub solid, practical advice on staffing for content-related roles and responsibilities

Download EBOOK Content Strategy for the Web PDF for free


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Kristina Halvorson

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Download EBOOK Content Strategy for the Web PDF for free



Download EBOOK Content Strategy for the Web for free

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