Download EBOOK Directing Web Traffic PDF for free

Download EBOOK Directing Web Traffic PDF for free Category: Computing
The author of the book: Philip Smith
Format files: PDF, EPUB, TXT, DOCX
The size of the: 39.25 MB
Language: English
ISBN-13: 9782880467012
Date of issue: 1 December 2002

Description of the book "Directing Web Traffic":

This book is about how to create interest and awareness around a web site: how to keep visitors there as long as you need them and ensure that they see what you want them to. It also explains how to extract the information you need and strike up a relationship that continues after their departure from the site.Unlike most books on web site promotion, Directing Web Traffic is a book by designers for designers. It is about how to use design effectively for the Internet, not only within a web browser but also in emerging technologies such as WAP PDF and interactive television. It shows how creative off- and online promotional strategies generate interest in a site, and how design can ensure that interest is both maintained and directed. From search engine optimisation to pop-up advertisements, from navigation to affiliate deals, from online surveys to guerrilla marketing - tried and tested techniques are covered in detail. Profiles of successful sites and campaigns show how good Web marketing works, and examples of bad practice show what to avoid.

Download EBOOK Directing Web Traffic PDF for free

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Philip Smith

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Download EBOOK Directing Web Traffic PDF for free

Download EBOOK Directing Web Traffic for free

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