Download EBOOK The Essential Guide to Web Strategy for Entrepreneurs PDF for free


Download EBOOK The Essential Guide to Web Strategy for Entrepreneurs PDF for free Category: Computing
The author of the book: Thomas P. Bergman
Format files: PDF, EPUB, TXT, DOCX
The size of the: 8.72 MB
Language: English
ISBN-13: 9780130621115
Edition: Prentice Hall
Date of issue: 17 September 2001

Description of the book "The Essential Guide to Web Strategy for Entrepreneurs":

Finally, there's a hype-free, business-focused guide to Web strategy for every entrepreneur. Tom Bergman and Stephan Garrison present intelligent, implementable strategies for extending business' reach, at minimal costs. From start to finish, the focus is on realism -- and on profit. Drawing upon the experiences of real companies, Bergman and Garrison demonstrate how to formulate strategies using existing assets. Coverage includes every aspect of Web strategy, including choosing a Web host, creating content, evaluating Web designs, securing your site, handling transactions, and much more. The book also includes detailed coverage of marketing, organized around the four dimensions that drive PDF any business: price, place, product and promotion. The authors also provide an easy-to-understand glossary of key Web terms.

Download EBOOK The Essential Guide to Web Strategy for Entrepreneurs PDF for free


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Thomas P. Bergman

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Download EBOOK The Essential Guide to Web Strategy for Entrepreneurs PDF for free



Download EBOOK The Essential Guide to Web Strategy for Entrepreneurs for free

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