Download EBOOK Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs PDF for free


Download EBOOK Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs PDF for free Category: Computing
The author of the book: Harold Davis
Format files: PDF, EPUB, TXT, DOCX
The size of the: 898 KB
Language: English
ISBN-13: 9780596155797
Edition: O'Reilly Media, Inc, USA
Date of issue: 15 December 2009

Description of the book "Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs":

With this book, you'll learn how to take complete advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The book focuses on best practices PDF, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. This book will help you: learn how to create effective campaign plans for your website; understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM); drive traffic to your website, and make money as an advertising host; add AdSense code and Google search to your site; learn how content, search, and referral ads perform; create and edite AdWord ePub campaigns; and, monitor AdWords activity and improve your campaign's performance.

Download EBOOK Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs PDF for free


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Harold Davis

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Download EBOOK Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs PDF for free



Download EBOOK Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs for free

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