Category: Dictionaries & Languages|
The author of the book: Simon Lancaster
Format files: PDF, EPUB, TXT, DOCX
The size of the: 957 KB
Edition: ROBERT HALE LTD
Date of issue: 1 January 2011
Description of the book "Speechwriting":Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical PDF nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
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