Download EBOOK The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook PDF for free


Download EBOOK The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook PDF for free Category: Dictionaries & Languages
The author of the book: John Gray
Format files: PDF, EPUB, TXT, DOCX
The size of the: 688 KB
Language: English
ISBN-13: 9781137507242
Edition: Palgrave MacMillan
Date of issue: 7 April 2015

Description of the book "The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook":

The Construction of English examines the representational practices adopted in the mapping of linguistic and cultural terrain in textbooks for the teaching of English as a foreign or international language. Now in paperback, this book is a research-based study which takes as its object of investigation the financially lucrative and widely disseminated global coursebook which is produced as part of an incremental English language course designed for global consumption. It identifies the 'representational repertoires' constructed in a sample of historically bestselling coursebooks and includes interviews in which ELT publishers and practising teachers discuss the nature of coursebook content. Drawing PDF on insights from cultural studies and theoretical perspectives on visual communication and consumerism, the book argues that, in addition to being curriculum artefacts, coursebooks can also be seen as promotional commodities which seek to make English mean in highly selective ways which are often considered as deeply problematic by the teachers who use them.

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John Gray

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Download EBOOK The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook PDF for free



Download EBOOK The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook for free

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