Category: Dictionaries & Languages|
The author of the book: William G. Zikmund
Format files: PDF, EPUB, TXT, DOCX
The size of the: 567 KB
Edition: Nelson Canada
Date of issue: 22 November 2007
Description of the book "Effective Marketing":Using examples from the world of entertainment, the First Canadian Edition of "Effective Marketing" will explore Canada's impact on marketing both at home and abroad in a dramatic and captivating way. "Effective Marketing" explains how marketers can gain competitive advantage through information technology and adapting to the world of rapid change with products and events that are now launched simultaneously around the globe.
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