The author of the book: Thomas E. Backer
Format files: PDF, EPUB, TXT, DOCX
The size of the: 23.45 MB
Edition: SAGE Publications Inc
Date of issue: 15 June 1992
Description of the book "Designing health communication campaigns":This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
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