Download EBOOK The 22 Immutable Laws of Branding PDF for free


Download EBOOK The 22 Immutable Laws of Branding PDF for free Category: Personal Development
The author of the book: Al Ries
Format files: PDF, EPUB
The size of the: 5.57 MB
Language: English
ISBN-13: 9781861976055
Edition: Profile Business
Date of issue: 3 April 2000

Description of the book "The 22 Immutable Laws of Branding":

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order PDF to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

Download EBOOK The 22 Immutable Laws of Branding PDF for free


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Al Ries

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Download EBOOK The 22 Immutable Laws of Branding PDF for free



Download EBOOK The 22 Immutable Laws of Branding for free

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