Download EBOOK Neurogastronomy: How the Brain Creates Flavor and Why it Matters PDF for free


Download EBOOK Neurogastronomy: How the Brain Creates Flavor and Why it Matters PDF for free Category: Science & Geography
The author of the book: Gordon M. Shepherd
Format files: PDF, EPUB, TXT, DOCX
The size of the: 847 KB
Language: English
ISBN-13: 9780231159104
Edition: Columbia University Press
Date of issue: 2 December 2011

Description of the book "Neurogastronomy: How the Brain Creates Flavor and Why it Matters":

Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the PDF perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories. Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural ePub basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures.

Download EBOOK Neurogastronomy: How the Brain Creates Flavor and Why it Matters PDF for free


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Gordon M. Shepherd

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Download EBOOK Neurogastronomy: How the Brain Creates Flavor and Why it Matters PDF for free



Download EBOOK Neurogastronomy: How the Brain Creates Flavor and Why it Matters for free

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