Category: Science & Geography|
The author of the book: Rick Levine
Format files: PDF, EPUB, TXT, DOCX
The size of the: 181 KB
Edition: BASIC BOOKS
Date of issue: 1 June 2011
Description of the book "Cluetrain Manifesto":Ten years after Cluetrains original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this books message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
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