Download EBOOK Data Mining Techniques in Customer Relationship Management: Inside Customer Segmentation PDF for free


Download EBOOK Data Mining Techniques in Customer Relationship Management: Inside Customer Segmentation PDF for free Category: Science & Geography
The author of the book: Konstantinos Tsiptsis
Format files: PDF, EPUB, TXT, DOCX
The size of the: 752 KB
Language: English
ISBN-13: 9780470685815
Edition: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Date of issue: 20 January 2010

Description of the book "Data Mining Techniques in Customer Relationship Management: Inside Customer Segmentation":

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Download EBOOK Data Mining Techniques in Customer Relationship Management: Inside Customer Segmentation PDF for free


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Konstantinos Tsiptsis

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Download EBOOK Data Mining Techniques in Customer Relationship Management: Inside Customer Segmentation PDF for free



Download EBOOK Data Mining Techniques in Customer Relationship Management: Inside Customer Segmentation for free

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