Download EBOOK The Marketing of Political Parties: Political Marketing at the 2005 General Election PDF for free


Download EBOOK The Marketing of Political Parties: Political Marketing at the 2005 General Election PDF for free Category: Society & Social Sciences
The author of the book: Darren G. Lilleker
Format files: PDF, EPUB, TXT, DOCX
The size of the: 7.50 MB
Language: English
ISBN-13: 9780719073007
Edition: MANCHESTER UNIVERSITY PRESS
Date of issue: 10 July 2007

Description of the book "The Marketing of Political Parties: Political Marketing at the 2005 General Election":

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the PDF disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

Download EBOOK The Marketing of Political Parties: Political Marketing at the 2005 General Election PDF for free


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Darren G. Lilleker

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Download EBOOK The Marketing of Political Parties: Political Marketing at the 2005 General Election PDF for free



Download EBOOK The Marketing of Political Parties: Political Marketing at the 2005 General Election for free

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